For senior executives, our synergy is your benefit
Jeroen Bosch Institute and PRECON APT GmbH have joined forces to offer a unique senior executive sales training programme for being prepared to do business in Germany.
Programmes in English or German. Additional language courses by Jeroen Bosch Institute.
- Initial presentation of successful selling in Germany training
- Doing successfully business in Germany Coaching - business ethics in Germany
- Doing successfully business in Germany Coaching - First steps
- Doing successfully business in Germany Coaching - Sales efficiency
- Doing successfully business in Germany Coaching - Start up support
1. Initial presentation of successful selling in Germany training
Objective
Being successful with selling efforts in Germany is a real challenge even for experienced speakers.
Most non-native speakers are held back when communicating with a native German-speaking audience due to a lack of confidence and fluency, incorrect use of words and grammar, and an inability to "play" with the language. The kind of doing business in Germany is quite different from experiences in other European countries, especially from those who have experiences in the UK.
2. Doing successfully business in Germany Coaching - business ethics in Germany
Objective
- Basic rules for selling strategies in Germany
- How do decision processes run and how do ethical rules work in Germany
- How do rules of "good manners" affect the business success on a long-term basis
- Ways of contacting professionals - differences of cultures
- The art of communicating in the market and in public
The basic interactive 2 days training/coaching session will focus on effective communication, positive understanding of rules of the commercial and personal behaviour in Germany.
Successful doing business in Germany Coaching - business ethics in Germany rundown
- Principles of Entrepreneurship
- Organizational Behavior
- The Human Resource in Germany
- Key corporate governance drivers
- Personality
- Cross Cultural Management
- How to word professional objectives in Germany
3. Doing successfully business in Germany Coaching - First steps
Germany is not a simple market. Foreign companies and their manager often have difficulties getting accepted: The market is well filled with supplier. Areas and branches have their own character in each case.
Objective
- How do I develop a clear and winning strategy for the German market?
- How do I get a successful market entry into Germany?
- How do booming co-operations arise in Germany?
The content of the 1 day Course is tailor-made for each student/company and based on the student's/company's current level and needs.
Successful doing business in Germany Coaching - First steps rundown
- Preparation of a subsidiary in Germany
- Principles of Sales & Marketing
- Development of the market entry strategy Market and competition analysis -research, -evaluation
- Marketing and Sales Management
- Behavioural and target segmentation
- Sales and marketing planning
- Reseller search, selection and management
4. Doing successfully business in Germany Coaching - Sales efficiency
In companies sales cares for the prosperity and is one of the success driver. In the light of increasing dynamics in the markets, it is essential to adjust the right target customer group.
Objective
- Professionalization of the customer appearance and improvement of the presentation style
- Managers acquire effective sales tools and identify their personal potentials
- To increase the sale competence
The content of the 2 days Course Is tailor-made for each student/company and based on the student's/company's current level and needs.
Successful doing business in Germany Coaching - Sales efficiency
- Preparation of a sales conversation
- Course of a sales conversation
(first impression, demand methodology, active listening, etc.)
- The tricky topic "price"
- The final phase
- Negotiations with different groups
- Key account management
- Increase of the own impression
- Tactics opposite competitors
- Personal development
5. Doing successfully business in Germany Coaching - Start up support
Before establishing your company in Germany you have to do some action steps and decisions. We are organization promoter and have a deep knowledge in foundation of companies in Germany. With our management services we offer concrete support to foreign companies and investors. Investment depends on the necessities of the customer and the branch.
Objective
- To calculate the needed start capital
- To determine all possible finance resource
- To choose the correct legal form
- To finish all necessary formalities
- To write the German business plan
- To support after the successful start
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